Understanding the Impact of Influencers on Young Mindsđź’ˇ
Social media has drastically transformed the way many of us communicate, express ourselves, and receive information. A majority of today’s teens take in content daily from popular platforms like TikTok, YouTube, SnapChat, and Instagram, so it’s important to get a better understanding of how they are being impacted by digital influencers. Influencers are people who have a large following on social media platforms and are effectively influencing, for better or worse, the opinions and behaviors of their followers. They can be seen as trendsetters with aspirational lifestyles who have an effect on everything from what a young person buys to the way they talk. As you’re probably aware, influencers often present a perfectly curated version of their lives, which can lead to unhealthy comparisons for young people. And while influencers can have a positive impact on their followers, promoting messages like mental health support or body positivity, it can be helpful to take a look at the power they hold in the eyes of our kids and teens. Talking to your teen about influencers... By opening up the conversation surrounding social media influencers and their content with your child or teen, you’ll be helping them to absorb information more critically so that they’re better equipped to notice how it may be impacting their emotions and actions. Here are some tips to help you get started: Initiate the conversation. Check in with your child or teen about their relationship with social media. Ask how it makes them feel, what they enjoy most about it, and what they are finding challenging. Put away distractions so that you’re fully present for the conversation and help them to feel heard by repeating back what they’ve said. Take their experience seriously and try to understand what is going on from their perspective without attempting to jump right in and fix it. Navigating social media can be difficult for all of us, so let them know that they’re not alone in any struggles they’re experiencing and that they can always come and talk to you about their digital life. Discuss real life versus social media content. Take time to talk to your child about how influencers often present an altered version of reality online that does not include the real, messy aspects of life. They are also often paid to promote products, so their content may be influenced by sponsors. Influencers can also encourage unrealistic beauty standards thanks to filters, as well as materialism by urging followers to buy products that they endorse. Take time to scroll through social media with your child and point out what aspects do and do not reflect reality so that they can begin to do the same. Discuss unhelpful thoughts. Encourage your teen to begin to notice their thoughts as they scroll social media. Ask them if that voice inside of their head sometimes says critical things like, “I wish I looked like that” or “I’ll never be able to afford clothes as nice as theirs.” It’s completely normal to compare ourselves to others, especially when their lives look perfect online, but these thoughts can be painful to experience. Once they’re able to notice these unhelpful thoughts, teach your teen to try flipping them into more helpful thoughts like, “I love the way I dress” or “I know that this stuff isn’t real, and I like the way that I look.” It may feel forced at first, but simply noticing and negating unhelpful self-talk is a powerful way to help them feel their best. Clean up the feed together. Encourage your child to clean out the clutter from their social media feeds, just like they’d clean out their closet. Take notice of what accounts and content are bringing them joy or inspiring them, and which ones are causing them to feel like they’re not measuring up. Could they follow more accounts that focus on something they love, like art or nature? You can sit with them while they unfollow, block, or mute any content that is no longer making them feel their best. And you can even spring clean your feed right along with them to set a positive example and bring more mindfulness into your own digital world. Take tech breaks. Social media platforms are designed to keep us scrolling so it’s easy for young people to spend hours online each day. Create limits surrounding devices and set screen-free times and zones both inside and outside of your home. Encourage your child to prioritize real-life activities and connections with others. You can even come up with a list of tech-free activities that the entire family can turn to. Social media can be an excellent way for young people to connect with others, but it can also have a negative impact on the way that they feel. Be sure to check-in regularly with your child about their digital experiences and continue to open up conversations surrounding influencers, unhelpful thinking, and how they can access support. If you could use some help in navigating tech as a family, consider reaching out to a mental health professional.Family guide: 5 strategies for setting digital media boundaries and guidelines for kids
These technologies can provide cognitive, social, and emotional benefits, such as expanded learning opportunities, global connections, and outlets for self-expression. ‍Research indicates that screen media that are intentionally designed to support kids’ development can help them do better in school, learn new skills, and become better readers. And it’s not just about learning — playing video games and other online activities can also help kids build friendships and meaningful connections with others. However, potential risks and negative effects, such as social isolation, overuse, and mental health issues must also be considered and addressed. As kids grow up immersed in digital media, parents and other caregivers play a crucial role in guiding their digital media use and creating a supportive environment for meaningful technology interactions. Here are the Digital Wellness Lab’s top five strategies to help parents support their kids’ learning to set healthy boundaries and balance online and offline time. 1. Get involved: co-playing and co-viewing. If parents want a real view of how their kids spend their time online, they need to participate actively in their kids’ digital experiences. By engaging in digital media activities alongside kids, parents can help them make better choices about the content they consume and encourage meaningful discussions about themes, messages, and values. One effective strategy is co-viewing and co-playing with kids, which fosters bonding and shared enjoyment while also providing an opportunity for guidance and supervision. Co-playing can also help identify potential risks, such as inappropriate content or interactions, and allow parents to address them promptly and effectively. By sitting with children and picking up a video game controller or scrolling through online videos together, parents can find shared interests, encourage more open communication, and enable their child to be the expert. 2. Model good digital habits. It’s never too early to model healthy, balanced media and technology habits for children. When adults show kids responsible digital behavior, it sets a strong example for them to follow. Parents can help their kids find balance and purpose in their digital lives by being mindful of their own screen use, focusing on meaningful online activities, and being good digital citizens. Openly discussing their digital habits and the reasons behind them can further emphasize the importance of responsible use, ensuring kids understand the benefits of adopting such practices. Besides being digital role models, parents can highlight the importance of offline activities by participating with their kids. Whether it’s getting active, exploring creative pursuits, or simply enjoying quality time together without screens, these activities will show them the value of a balanced lifestyle that includes both digital and real-world experiences. 3. Use creative apps. Purposeful and meaningful digital media activities can help establish supportive habits and boundaries for kids. Parents can ensure their children’s exposure to digital media enriches their learning experience by encouraging them to explore creative apps and websites. Online creative outlets can inspire and nurture kids’ artistic and imaginative abilities. Platforms that support digital art, music, and writing enable young people to explore various forms of self-expression, cultivate their talents, and share their creations with a broader audience. Encouraging children to engage with these creative tools can foster emotional well-being and personal growth and help them develop essential skills like problem-solving, communication, and collaboration. 4. Create opportunities for more mindful screen engagement. Children develop at different rates, and all families have different values and routines. This can make one-size-fits-all rules about screen time and content difficult to determine. However, families can encourage their children to be mindful of what they are doing online and why. Working together to create a shared Family Media Plan is one way for families to encourage critical thinking about the types of media they want to consume and the devices they want to use. It is an excellent way to ensure that everyone in the household is on the same page regarding digital media use. Families can revise the plan at regular intervals as children become more media literate and families begin to understand more about the positive and negative effects of technology and media for themselves and their children. Once guidelines are agreed upon, it’s important for parents and caregivers to follow them, too. In our recent Pulse Survey, just 37% of adolescents reported their parents followed their own technology rules, which can impact how kids feel about the rules (and whether they choose to follow them). Families can also create screen-free zones and set screen-free times to promote balance. Designate areas like bedrooms and dining rooms as spaces where screens are off-limits and identify times, such as mealtime or homework sessions, when screens are to be turned off. This approach encourages family connection, fosters healthy sleep habits, and makes mealtime an opportunity for meaningful conversation. 5. Make time for breaks and offline fun. Encouraging regular breaks from screens and getting kids involved in offline activities is important for their social, emotional, and cognitive development. These breaks help them enjoy a balanced life with digital and real-world experiences. Encourage offline hobbies like reading, drawing, or playing musical instruments. Get kids moving with sports, dancing, or outdoor play—all great for their physical and mental health. Parents should also give kids plenty of opportunities to socialize face-to-face, building essential social skills and strong friendships. By balancing screen time with offline activities, parents can guide their kids to better digital media habits. Moving forward. As technology becomes more integrated into our daily lives, setting digital media boundaries and guidelines for kids is critical. As parents and educators, we are responsible for guiding children’s digital media use and creating a supportive environment that balances digital and IRL (“in real life”) experiences. By implementing strategies like these, parents can help kids develop healthy digital media habits and navigate the digital landscape safely and responsibly. With intentional and purposeful effort, we can all help children have a well-rounded and enriching experience with digital media. We encourage parents to use these strategies to support their children’s healthy digital media habits. We invite parents and caregivers to explore our Family Digital Wellness Guide for more resources, tools, and support to help them navigate their kids’ digital media use.
