Understanding the Impact of Influencers on Young Mindsđź’ˇ
Social media has drastically transformed the way many of us communicate, express ourselves, and receive information. A majority of today’s teens take in content daily from popular platforms like TikTok, YouTube, SnapChat, and Instagram, so it’s important to get a better understanding of how they are being impacted by digital influencers.
Influencers are people who have a large following on social media platforms and are effectively influencing, for better or worse, the opinions and behaviors of their followers. They can be seen as trendsetters with aspirational lifestyles who have an effect on everything from what a young person buys to the way they talk.
As you’re probably aware, influencers often present a perfectly curated version of their lives, which can lead to unhealthy comparisons for young people. And while influencers can have a positive impact on their followers, promoting messages like mental health support or body positivity, it can be helpful to take a look at the power they hold in the eyes of our kids and teens.
Talking to your teen about influencers...
By opening up the conversation surrounding social media influencers and their content with your child or teen, you’ll be helping them to absorb information more critically so that they’re better equipped to notice how it may be impacting their emotions and actions. Here are some tips to help you get started:
Initiate the conversation. Check in with your child or teen about their relationship with social media. Ask how it makes them feel, what they enjoy most about it, and what they are finding challenging. Put away distractions so that you’re fully present for the conversation and help them to feel heard by repeating back what they’ve said. Take their experience seriously and try to understand what is going on from their perspective without attempting to jump right in and fix it. Navigating social media can be difficult for all of us, so let them know that they’re not alone in any struggles they’re experiencing and that they can always come and talk to you about their digital life.
Discuss real life versus social media content. Take time to talk to your child about how influencers often present an altered version of reality online that does not include the real, messy aspects of life. They are also often paid to promote products, so their content may be influenced by sponsors. Influencers can also encourage unrealistic beauty standards thanks to filters, as well as materialism by urging followers to buy products that they endorse. Take time to scroll through social media with your child and point out what aspects do and do not reflect reality so that they can begin to do the same.
Discuss unhelpful thoughts. Encourage your teen to begin to notice their thoughts as they scroll social media. Ask them if that voice inside of their head sometimes says critical things like, “I wish I looked like that” or “I’ll never be able to afford clothes as nice as theirs.” It’s completely normal to compare ourselves to others, especially when their lives look perfect online, but these thoughts can be painful to experience. Once they’re able to notice these unhelpful thoughts, teach your teen to try flipping them into more helpful thoughts like, “I love the way I dress” or “I know that this stuff isn’t real, and I like the way that I look.” It may feel forced at first, but simply noticing and negating unhelpful self-talk is a powerful way to help them feel their best.
Clean up the feed together. Encourage your child to clean out the clutter from their social media feeds, just like they’d clean out their closet. Take notice of what accounts and content are bringing them joy or inspiring them, and which ones are causing them to feel like they’re not measuring up. Could they follow more accounts that focus on something they love, like art or nature? You can sit with them while they unfollow, block, or mute any content that is no longer making them feel their best. And you can even spring clean your feed right along with them to set a positive example and bring more mindfulness into your own digital world.
Take tech breaks. Social media platforms are designed to keep us scrolling so it’s easy for young people to spend hours online each day. Create limits surrounding devices and set screen-free times and zones both inside and outside of your home. Encourage your child to prioritize real-life activities and connections with others. You can even come up with a list of tech-free activities that the entire family can turn to.
Social media can be an excellent way for young people to connect with others, but it can also have a negative impact on the way that they feel. Be sure to check-in regularly with your child about their digital experiences and continue to open up conversations surrounding influencers, unhelpful thinking, and how they can access support. If you could use some help in navigating tech as a family, consider reaching out to a mental health professional.